Day 1

Search Engine Optimization

Keynote Speaker will deliver a one hour presentation with 30-45min Keynote speech followed up with a Q&A. Session speakers will deliver 15-25 min speech followed by a group Q&A after all presentations are completed.

7:00am-8:30am	Registration & Breakfast
8:30am-8:45am	Welcome & Introduction
8:45-9:45	Keynote - Lee Odden, Top Rank Internet Marketing "Beyond Google: SEO and the Social Web"
9:45-9:55	Break
10:00-11:20	3 Sessions "Juicing Up Your Link Profile: How to Turn Good Links Into Great Links" - Jon Payne, Ephricon Web Marketing "Link Building - Methods, Risks, and Results" - Jim Boykin, We Build Pages "The Latest SEO Tools Used by the Industry Experts" - Jon Henshaw, Raven Tools
11:20-11:45	Group Q&A
11:45-12:15	Sponsored Session
12:15-1:30	Lunch & Expo
1:30-2:45	3 Sessions "Scalable Techniques to Efficiently Optimize Mega Sites" - Russ Jones- Virante "The Challenges of Internal Organizational Changes with SEO" - David Dalka, Search Consultant "Optimizing WordPress for SEO" - WordPress is already the best out-of-the-box CMS for SEO. Learn how to make it even better with configuration tips and plugins used by the pros. - Jon Henshaw, Raven Tools
2:45-3:00	Group Q&A
3:00-3:15	Break
3:15-4:15	Keynote - Rae Hoffman, OutSpoken Media “The Evolution of SEO”
4:15-6:00	3 Sessions "Link Building Is Changing - Divulging the tactics of the past and how marketers should take a holistically new look at link building" - Brian Chappell, Adapt Marketing "How Microformats effect SEO" - Topher Kohan, CNN "Digital Asset Optimization" - Search affects every part of every job for every client, are you offering all the SEO services or leaving money on the table? - Steve Plunkett, M/C/C Inc.
6:00pm - Midnight	After Party