Day 3

Pay Per Click Advertising & Online Reputation Management

 

Keynote Speaker will deliver a one hour presentation with 30-45min Keynote speech followed up with a Q&A. Session speakers will deliver 15-25 min speech followed by a group Q&A after all presentations are completed.

 

7:00am-8:30am
 Registration & Breakfast
8:30am-8:45am Welcome & Introduction
8:45-9:45

Keynote - David Szetela

“The Future of Search and Personal Computing – and the Impact on SEO/SEM”

Former Apple Computer executive and online advertising expert David Szetela reveals the advances in computing that will have the biggest impact on the way people search and find information, and the ways they buy online.
9:45-9:55 Break
10:00-11:20

4 Sessions

"PPC’s Biggest Success Factor (where the money is really made)” - Chris Crompton
"Using Media Buys to Create Awareness & Traffic to Spearhead Your Campaigns” - Brandon Adcock
"Landing Page Optimization Tactics” - Joanna Lord
"Paying for Brand Keywords: Pros, Cons, Tests & New Ideas" - Jeff Campbell

11:20-11:45
 Group Q&A
11:45-12:15 Sponsored Session

"Tools & Strategies to Create an Airtight Local Search Campaign" - David Kyle
12:15-1:30 Lunch & Expo
1:30-2:45

3 Sessions

"In-House SEM: How to Get What YOU Want" - Dan London
"Using Analytics to Optimize Landing Pages" - Benjamin Rudolph
"Measuring PPC Campaigns" How best to tell if things are going well, and what to look for and change - Kate Morris

2:45-3:00 Group Q&A
3:00-3:15 Break
3:15-4:15 Keynote - Rhea Drysdale

“The Online Reputation Management Landscape”

Why is ORM growing in popularity for search marketers? This keynote will look at how technical changes from the search engines and the proliferation of social media have led to a booming ORM industry. We’ll also review the tools and services available to both agencies and in-house professionals that can help combat threats to a brand’s most valuable asset.
4:15-6:00

2 Sessions

"Generating Google PPC Leads on a Budget" - Jo Stumper

"High Performance Real-Time Web Analytics and the Search Marketing Driven Organization" - David Dalka
 

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