Laura Lippay - Director of Technical Marketing, Yahoo Inc.

Laura Lippay works as the Director of Technical Marketing for Yahoo! Media. She and her team of search engine experts study top Internet properties to determine areas where search and social media options can be monetized. They then work with the company's internal product teams to act on these potential opportunities.

In addition to this role, Lippay woks to promote SEO and Social Media, focusing on tweaking Yahoo! Media's in-house programs to ensure that they will work for the long term. The tasks associated with this part of her job include hosting SEO training and Social Media events and speaking at related conferences, including the Search Marketing Expo and Online Marketing Summit.

Before she joined the team at Yahoo! Media, Lippay worked at CNET Networks as a SEO specialist. She worked with the CNET SEO team to develop the company's in-house SEO program. Before that, she worked at The Linus Group as the manager of interactive media for the Bay Area marketing firm. Prior to joining the online world, Lippay was a performer with the Ringling Brothers Barnum and Bailey Circus. She was educated at the University of California, Berkeley and the Art Institute of Philadelphia.