For small business owners who don’t have unlimited budgets, limited resources, or plenty of free hours, one of the biggest challenges they face is coming up with different content marketing ideas. We're going to look at some effective channels for creating and distributing your own original,...
Conversion rate optimization (CRO) is the practice of optimizing web pages and landing pages for conversions. CRO helps businesses understand how to maximize the effectiveness of marketing efforts, improve customer experience, and grow revenue. There are many different types of CROs, including A/B testing, multivariate...
You know how important it is to generate real estate leads. You want to close deals quickly. And you don't want to waste money chasing dead ends. So how do you get good leads fast? There are many ways to generate leads. Some work better than...
The Ultimate Guide to Medical Spa Marketing Own a medical spa? Looking for a guide on medical spa marketing? You've come to the right place. Journey down the path of digital marketing for your medical spa with this article from Search Exchange! The internet is a great...
Reason #1: Increase in Revenue! The most important thing about Search Engine Marketing (SEM), according to Google, is that it makes companies money. In fact, according to the latest figures from the company, advertisers are spending $9 billion per month on paid search advertising. And that’s...
Account Based Marketing (ABM) is the practice of focusing marketing efforts on a particular group of customers. Instead of reaching out to every prospect in a given region, you focus on a select few who are likely to buy what you sell. This approach is...
Influencer marketing is one of the hottest topics in digital marketing right now. More and more brands are trying to use the power of social media to reach consumers directly. This includes celebrities, athletes, bloggers, YouTubers, etc. In fact, influencer marketing is becoming such a big...
A recession is defined as "a period of economic decline during which there are declining levels of activity, output, employment, income, consumption, investment, production, trade, and prices." This definition is broad enough to include both short-term recessions and long-lasting depressions. Recessions are typically preceded by...
Buyer journey maps are incredibly important because they help identify where people are getting stuck along the way. This is why we recommend that marketers use them to understand how their products work and where consumers struggle. The most common mistake people make is thinking that...
Looking for content marketing strategies? A content strategy is one of the most effective ways to attract customers and build relationships with them. In fact, according to HubSpot research, 93% of B2C companies use content marketing to generate leads and increase sales. However, it's not...
