Reason #1: Increase in Revenue! The most important thing about Search Engine Marketing (SEM), according to Google, is that it makes companies money. In fact, according to the latest figures from the company, advertisers are spending $9 billion per month on paid search advertising. And that’s...
Account Based Marketing (ABM) is the practice of focusing marketing efforts on a particular group of customers. Instead of reaching out to every prospect in a given region, you focus on a select few who are likely to buy what you sell. This approach is...
Influencer marketing is one of the hottest topics in digital marketing right now. More and more brands are trying to use the power of social media to reach consumers directly. This includes celebrities, athletes, bloggers, YouTubers, etc. In fact, influencer marketing is becoming such a big...
A recession is defined as "a period of economic decline during which there are declining levels of activity, output, employment, income, consumption, investment, production, trade, and prices." This definition is broad enough to include both short-term recessions and long-lasting depressions. Recessions are typically preceded by...
Buyer journey maps are incredibly important because they help identify where people are getting stuck along the way. This is why we recommend that marketers use them to understand how their products work and where consumers struggle. The most common mistake people make is thinking that...
Looking for content marketing strategies? A content strategy is one of the most effective ways to attract customers and build relationships with them. In fact, according to HubSpot research, 93% of B2C companies use content marketing to generate leads and increase sales. However, it's not...
In today's digital world, Google ads are one of the excellent options to advertise a business online. You can create text, image, or video ads on Google that will be shown to people searching for terms related to your business. Google ads help to promote...
SEO is continuously changing; what worked last year may not work this year. That's why staying up-to-date on the latest trends and strategies is important if your website ranks high in search engine results pages (SERPs). Anyone can learn the basics of SEO and implement...
LinkedIn is a powerful platform for reaching potential customers; paid media allows you to target them more effectively. You can reach more than 750+ million users worldwide by targeting them through LinkedIn Ads. Paid media on LinkedIn is an effective way to reach your target audience....
7 Practical Social Media Marketing Tips to Build Your Brand Having a sound social media marketing strategy goes far beyond creating a Facebook page. In the era in which each person spends two and a half-hour daily on social media, businesses need to make the most out of...
