Best Google Ads Features You Need To Know About

In today’s digital world, Google ads are one of the excellent options to advertise a business online. You can create text, image, or video ads on Google that will be shown to people searching for terms related to your business. Google ads help to promote your brand, products, or services to a wide audience.

 

In this blog post, we will discuss the best features of Google Ads that you need to know about.

1.   Image Ad Creator

Google ads have an image ad creator tool that allows you to create engaging image ads for your business. You can utilize templates for image ads that support building your ad without any design experience. You can target custom audiences easily with your image ads. Also, you can track your image ad’s performance using the metrics provided.

2.   Ad Extensions

Ad extensions can improve your ad’s click-through rate by providing more information about your business. You can include your business’s address, phone number, or website URL. Adding callouts and short text pieces is helpful to highlight your unique selling points.

3.   Smart Bidding

Smart bidding automatically allows you to set your bids according to your goals. You can either choose from pre-set optimization goals or set your own custom goals. It saves time and effort because you don’t need to set your bids manually. Smart bidding also maximizes your conversions without breaking the bank.

4.    Video Ad Creator

Google ads also have a video ad creator tool to make engaging videos to advertise your business. You can either upload your videos or select from a library of high-quality stock videos. Utilizing Google ads templates is beneficial for video ads to create your ad without any prior experience.

5.   Remarketing

Remarketing is Google ads feature that supports you in targeting people who have previously visited your website. You can make ads specifically for these people who will be interested in your products or services. Also, remarketing can support you increase your brand awareness and reach as people see your ads multiple times.

6.   Call Tracking

Call Tracking is significant Google ads feature to track phone calls generated from your ads. You can better understand your campaign’s performance and make changes for better results. In addition, it assists you in measuring which keywords, ad groups, and campaigns are driving phone calls.

7.   Device Targeting

Device targeting is important Google ads feature that makes it possible for you to target people based on the type of device they are using. It can help you save money as you don’t have to pay for clicks from people not using the type of device you want to target.

Conclusion

The features mentioned above are some of the best features of Google ads. If you want to learn more about Google ads and how to use them effectively, you can hire a Google ads expert. With his help, you can create a successful Google ads campaign that will generate leads and sales for your business.