Google Local Ads
If the service category is home services, you’re eligible for a Google Guaranteed Badge. This badge tells potential customers you are a screened and qualified Google-backed business. It earns you trust right away and gives people the confidence to book with you.
Your Google Local Ads budget is also based on how many leads you are looking to generate. To get a rough idea, Google has built out an estimator tool.
Google Local (No Ads)
You’ll be able to create post, respond to reviews, send direct messages to your customers and more. Gain insight with analytics and see how many are calling your business, how many are looking for direction, and how many book appointments, if applicable to your business of course.