Looking to put together a list of apartment marketing ideas for 2023? We’ve got some of the hottest ideas listed below!
Customize Your Site
The multifamily industry is about much more than just housing units. It’s about people, places, and things. And those three elements are what you want to showcase in your website.
Your website needs to be customized to fit your brand and reflect your personality. You don’t want to give the impression that you’re trying too hard to stand out. Instead, you want to make sure that your site reflects your community and gives potential residents a good idea of why they should live there.
Enhance Your Social Media
Social media can be an exhausting task, especially if you’re trying to market an apartment complex. But there are ways to make it worth your while without having to put in endless hours or spend thousands of dollars on ads. Here are some tips to help you make the most out of your social media presence:
1. Use Facebook Live
Facebook Live allows you to broadcast live video directly to your followers’ news feeds. You can talk about anything, whether it’s a behind-the-scenes tour of your building or a Q&A session with prospective tenants. If you do this regularly, people will start to see you as an authority figure within your community. This makes you a better resource for future renters.
2. Create a YouTube Channel
YouTube is one of the best platforms for creating videos because it’s free and easy to use. Plus, it’s very popular among millennials. People love watching videos online, and many of them watch videos on YouTube every day. So if you want to attract potential tenants, consider making a few short videos related to your community. These could include how-to guides, tours of your amenities, or even interviews with current residents.
3. Post Photos
Your Instagram feed is probably full of photos of beautiful places and things you’ve seen around town. Why not show off what your community has to offer? Take pictures of interesting architecture, scenic views, and local attractions. Then, tag the location and hashtag #apartmentcommunity. When someone searches for “apartments near” your photo will pop up along with others from similar communities.
Virtual tours are great, but what happens when you want to give potential tenants a sense of place? What about showing off the best parts of your community? In today’s world, there is no better way to do that than with a property video. These videos take virtual tours one step further by providing prospective renters with a complete tour of your community. They invite prospects to have a full life within your community, giving them a chance to see every amenity, including pools, parks, gyms, and much more.
Property videos are a powerful tool because they allow prospects to truly feel like they live here. This emotional connection is unmatched and cannot be replaced by anything else in the apartment industry. With a property video, prospects are invited to fully immerse themselves in your community, making them feel like they could actually live there.
Respond To Your Reviews
The most powerful thing that you can do for your local business is respond to customer reviews. In fact, it’s the #1 action that leads to better rankings and increased conversions. As a matter of fact, according to Moz, “responding to negative reviews boosts your domain authority by 18%.”
So how exactly should you go about responding to reviews? Here are seven tips to help you out:
#1 – Be Honest & Transparent
If there is something wrong with your product or service, address it directly. Don’t make excuses; don’t try to justify yourself. Simply say what happened and apologize. This will show that you’re willing to admit fault, and it will give you a chance to fix whatever went wrong.
#2 – Answer Questions & Clarify Details
If someone asks you a question, answer it. If someone provides feedback, take note of it and thank them for their input. Make sure that you clarify anything that needs clarification, such as pricing, delivery times, etc.
Host Resident Events
The best thing you can do for your residents is provide them with something fun to do. You want to give them options and keep them engaged. They are already busy enough with work and life; why not offer them some free entertainment? Residents love attending events because they feel welcomed and appreciated.
Residents will naturally invite friends, relatives, neighbors, and co-workers along to an event. This makes it easier for residents to introduce you to their network. If you don’t have a resident referral program, consider starting one today! Your residents will thank you later.
Update Virtual Tours
Apartment 3D virtual tours have been around since 2008. And while it has grown into one of the most popular ways to showcase real estate, there is still room for improvement. Here are some things to consider when updating your virtual tour to make it even stronger:
1. Make sure your photos are high quality. You want people to look at your images and see everything, including every detail. So, don’t settle for blurry photos. Take good ones.
2. Use video. People love videos—and why wouldn’t they? Videos show emotion, personality, and life. And they’re fun.
3. Create a 360-degree experience. If you’ve got a balcony, or a view, add it to the virtual tour. This gives visitors a complete picture of the space.
4. Include furniture. If you live in a furnished home, include the items in your virtual tour. These could be anything from a couch to a bed to a coffee table.
5. Add sound effects. Whether you use music or ambient sounds, having audio makes your virtual tour feel more realistic.
6. Get creative. Think about how you can make your apartment stand out. Maybe you can incorporate something unique like a mural, or art work. Or maybe you can highlight a feature that no one else does, like a rooftop deck.
Is your property investing in Google Ads, or what is commonly know as PPC? PPC stands for pay per click, and it’s the most popular way to advertise online. PPC is one of those things that seem like common sense, but there are still some people out there who don’t understand how it works. So let’s break it down for you.
Google Ads is a free tool that allows you to target specific keywords and phrases and display ads based on those terms. You can choose to show your ad anywhere across the web, including YouTube videos, blogs, forums, news sites, etc. Once someone clicks on your ad, you pay a small fee each time they land on your site.
This type of advertising strategy can help you reach potential buyers no matter where they’re located around the world. And since you only pay when someone clicks on your ad — not every time someone visits your site — you’ll always save money.
But wait, there’s more! By targeting certain audiences, you can make sure that your ads are shown only to people who are interested in properties just like yours. This helps you focus on the right audience, and spend less while reaching more people.
And finally, Google Ads offers a lot of flexibility when it comes to creating campaigns. You can set daily budgets, set goals, and even set up automated bidding rules to ensure that you never overspend.
So now that we’ve broken everything down, why wouldn’t you want to use Google Ads to market your property?
Facebook advertising has many benefits from reaching a broad audience, to the click-thru rates. With better targeting and an extensive mobile audience, you can increase awareness of your property quickly and effectively.
While posting on Facebook, in particular, is beneficial, ads are able to reach far more people that you would otherwise. You can even market again, to the people who have visited your page!
Advertising on Facebook allows you to reach audiences across multiple platforms and devices. In addition, it gives you access to analytics data about how people interact with your posts.
Create a Referral Program
Do you currently have a referral system in place? If not, it might be worth considering one. A referral program can be an effective, productive way to gain new tenants. With the help of your existing residents, you won’t need to look very far for new prospects! There are several different methods that you can use to establish a successful referral program. For example, you could offer a cash incentive or perhaps a discount off next month’s rent. Or, you could place flyers around your community to motivate your current residents to refer potential tenants. Whatever method you choose, make sure that you’re offering something of value to encourage referrals.
Call tracking is a system that allows apartment communities to track incoming phone calls. In addition to allowing residents to see where their phone calls are coming from in greater detail, it also helps measure offline conversion through different forms of marketing, such as advertising.
Your apartment website is probably generating a lot of leads, but there are ways you can improve how these leads are tracked. For example, call tracking enables you to see where prospects are finding your apartment number, provide caller ID, track call duration, and even record calls. This is a huge benefit for every single property because it allows you to capture more leads and convert them into customers.
Provide Unique Amenities
Amenity marketing is about making sure that your guests know what makes your apartment complex special. This includes things like having a pool that is heated during winter months, or having a spa where they can book treatments. But how do you go beyond the basics? How can you make your property stand out among others? Here are some ideas to help you take your amenities to the next level.
1. Create an outdoor experience.
If you don’t already offer an outdoor activity such as a tennis court or basketball court, consider adding one. If you’re looking for something different to do, try hosting a volleyball tournament or even a karaoke contest.
2. Make use of unused space.
One way to provide unique amenities is to utilize space that isn’t being used. For example, you could convert a guestroom closet into a dog wash station. Or maybe you could transform a storage room into a racquetball court.
3. Think outside the box.
There are endless possibilities when it comes to creating unique amenities. Maybe you could add a rock climbing wall, or build a bowling alley. Just remember to keep safety in mind.
Move-in specials are an important part of your array of apartment marketing ideas playbook. They provide prospective tenants with information about your rental unit, and they give you the opportunity to make a great impression on potential renters. If done correctly, move-in specials can increase the chances of getting a tenant into your apartment.
When it comes to creating a successful move-in special, there are three main things to keep in mind:
1. Make sure you have the correct pricing structure set up. You want to ensure that your move-in special is affordable enough to attract people looking for a lower cost option than renting directly from you, while still being attractive enough to stand out among all your competitors.
2. Promote your move-in special well in advance of the moving day. This way, you’ll avoid having to compete with other properties during the busy period leading up to move-in dates.
3. Be creative! Think outside the box. Offer unique incentives like free furniture delivery, free parking passes, free utilities, etc.
Improve Pet-Friendly Features
Pet owners are increasingly looking for apartments that have pet-friendly features. In fact, according to a recent study, nearly half of millennial renters say that having a pet-friendly community is one of the most important factors when choosing where to live. And why wouldn’t they? Pets are great companions, and even better therapy animals! But what exactly does “pet-friendliness” mean? Here are some examples of how multifamily communities can improve their pet-friendliness:
– Dog Wash – A common amenity found in pet-friendly communities is a doggy daycare facility. These facilities allow residents to drop off their dogs while they’re away, and pick them up later. Some offer grooming services too.
– Dog Park – Another popular amenity is a dog park. Many communities build these parks near the building entrances, providing plenty of space for dogs to play.
– Special Resident Retention Activities – Your community might already host events such as tailgating parties, cookouts, and Halloween festivities, but there are additional opportunities to attract pet owners. For example, you could hold a monthly pet adoption event, sponsor a local animal shelter, or provide discounted pet food to your residents.
– Pet Care Services – If your community doesn’t have a dog park, consider offering grooming services, pet walking, or boarding. You could also partner with nearby veterinary clinics to offer free vaccinations and wellness exams.